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Med City Brewing | Marketing Messaging | Marketing Plan


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Med City Brewing | Marketing Messaging | Marketing Plan


Making the Best Decisions for Growing Your Business

What impact would a 10% change (up or down) in your marketing budget have on your revenue and profits?  

The most common answer to this question is "I don't know". We can help you prioritize where to focus resources, and just as importantly, where not to focus your time, effort and budget. We’ll help you analyze your needs and execute a plan that can improve return-on-investment and results over time.

In today’s competitive market, growth is challenging. Our proven process and tools will help you build a strong plan to drive growth, customized to your specific needs.   

Messaging that Matters to Your Customers

Recent research from the American Marketing Association shows that less than 50% of customer communication, content and sales conversations are relevant to our customers’ needs. In today’s media saturated world, delivering irrelevant messages will result in getting tuned out. We help you craft messaging that answers the questions your prospective customers will need answered before buying your product and service, and goes beyond interest to driving action. 

Using the Best Methods to Get Results

Create a plan to optimize the time and resources needed to reach your target customer with your unique brand story. With the rapid change in marketing channels and the competitive landscape, we are a local partner who can help you keep up with current trends and technology.  

Measuring and Analyzing For Continual Improvement

By knowing the impact of each marketing investment, you can make informed decisions on best use of resources to achieve your business goals. As your marketing partner, we will define a schedule to review your analytics and make needed adjustments.  

You should expect a marketing partner that goes beyond edgy creative or trendy technology, but is focused understanding your overall business goals and improving results. 

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Med City Brewing | Graphic Design | Logo Design & Branding


Med City Brewing | Graphic Design | Logo Design & Branding


Creative Design that Inspires

There is more to simple design than simply creating an image. Truly inspiring design will convey a message and leave an impression. We offer a variety of services and solutions that will help your business stand out, have a cohesive voice, and bring vitality to any visual market your business may need. You need graphic design that inspires action and not just interest in your products and services.  Our designers are experienced in delivering visually inspiring creative that gets noticed and generates action. After all, getting your customers to call, click and visit your business is the reason you spend on advertising.   

Branding & Identity

Your logo is important! It is your first impression, and should visually communicate the unique value that you provide to your customers. Creating a symbol that will visually represent your business to your customers accurately is essential. We will work with you to get that image right which will help the rest of your branding effort come together more easily. Our experienced design team will research, test and create brand and identity that result in logo, tagline, fonts, colors, and brand/style guidelines that communicate your brand promise.  

Digital Design

In this technological age can your business afford to not have an effective online presence? Digital design includes creating effective social media pages, online ads, banners, landing pages, infographics and other online content that communicates your unique brand value and promotes action. We offer a variety of services to fit the needs of your business.   

Print Design

Integrating your online strategy with print design is a proven to improve results. This can be accomplished through brochures, direct mail postcards, business cards, letterhead, large format banners and signage, and much more. Print is still an effective tool in communicating your message and generating new leads for your business.

E-mail

Email communication and e-newsletters are effective in engaging your customer base with your brand. Getting your customer's attention and calling them to action takes relevant content and creative design. 

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Med City Brewing | Print | Direct Mail


Med City Brewing | Print | Direct Mail


Print Delivers Credibility and Trust

Print can engage and interact with a person in ways that electronic communications cannot. Print has the diversity to stand alone or work with other media to create dynamic and effective multimedia marketing campaigns. There is something about print that gives a sense of legitimacy.

Print pieces are excellent for solidifying your brand identity. Your print should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition. From business cards and brochures to large format posters and signage, our experience and relationships provide consistent quality at industry leading costs.  We can help you improve effectiveness and drive out costs for greater results.

Direct Mail

Direct mail gets seen unlike many online messages.  In fact, if you send a self-revealing piece like a postcard, the recipient almost has no choice but to read it. Our industry expertise in unsurpassed in direct mail development and execution. We have developed and managed direct mail programs for some of the largest direct marketing companies in the U.S.  We have access to the best data to strategically place your business in front of the right audience, at the right time with the right message. Our mailing expertise takes cost out of mail preparation and postage to help you do more for less.

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Med City Brewing | Website Design | Mobile-Friendly Websites


Med City Brewing | Website Design | Mobile-Friendly Websites


Website Design

Does your website reflect the quality of your business?  Today, potential customers will qualify your company online before making a purchase.  We take the time to understand your business, your unique strengths and your customers.  Then, we make sure that your website is a visually appealing representation of your brand.

Why is mobile-friendly website design important for your business?  Over half of local search is now performed on a mobile devise. We create websites that feature mobile responsive design that provides these key benefits for your business.

Mobile-friendly design is a key ranking factor in search results

Google recently announced that mobile-friendly design will be a key page rank criteria in page rank.  It is making these changes in hopes of making it easier for users to find relevant, high quality search results that are optimized for their devices. According to Google, 94% of people use a mobile phone to get local information, even if they have a desktop nearby. Google wants to make these users’ experience even better by listing search results that are friendly on mobile devices.

Creates a positive user experience

According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor).  However, if it is a positive experience, a user is 67% more likely to buy a product or use a service.

A powerful extension of your online marketing

A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.  If you are sharing out content links or links to your website and don’t have a mobile friendly website, you’re not only going to experience high bounce rates and low conversion rates but also a frustrated audience.

Responsive adapts to future devices

One of the big benefits of responsive design is that the size of the template is based on screen size not device. This means that no matter what size screen someone is viewing your website it will display properly for that size.  In the future as new devices are being used for web browsing, your responsive site will still look beautiful.

Moving forward it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature, but rather it is a necessity that will literally impact the growth of your business.   We make responsive website design affordable for small businesses.  Let’s talk!

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Med City Brewing | Social Media Marketing | Online Marketing


Med City Brewing | Social Media Marketing | Online Marketing


Online Marketing Designed for Action

Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to research from BIA/Kelsey. Med City Brewing’s experienced team can help you understand the online tools that are most relevant to your customers and execute an online marketing strategy that delivers needed results. Plus, you can depend on us to keep you up-to-date with new online developments and tools so you can spend your time focused on running your business.  

Mobile Responsive Website Design and Development

More than half of the local searches are now performed on a mobile device, so a mobile optimized website has become a necessity for most businesses. We build custom, mobile responsive websites that are designed to generate traffic and convert visitors into customers. 

Email Marketing

While the buzz today may be about social media and mobile marketing, email remains an effective method to grow for many businesses. Email marketing is effective in creating one-on-one relationships with current and potential customers. Engaging email newsletters that provide value to the readers will demonstrate your expertise and earn credibility, trust and loyalty. We have proven processes and expertise to help you create effective email messaging that will build relationships, loyalty and sales for your business. 

Social Media Marketing

A strong social media strategy involves quality, relevant content that helps you reach new customers and develop a strong relationship with existing ones. We have the social media expertise to help your company develop an effective social media strategy that has defined goals and measurements.

Search Engine Optimization

Even the best designed website will not be effective if it does not have steady, relevant traffic. A strong search engine optimization (SEO) strategy involves the technical setup of your website, content strategy composed of both on-site and off-site postings, link building for relevancy and authority, and promotion on social media. We will take the necessary steps to build your online brand trust and drive relevant traffic most likely to become customers with your business.

Search Engine Marketing and Pay-Per-Click

We can help you reach your target audience while stretching your marketing dollar further with search engine marketing. We perform keyword research, ranking evaluation, and competitor analysis to determine the best opportunities for your business.