Google’s new mobile search algorithm, dubbed as “mobilegeddon,” launched on April 21. If you’re worried about how this update is impacting your business, here are some straight-forward steps to evaluate your current situation.

Why is it important for your website to be mobile-friendly?

According to a recent comScore study, smartphones and tablets combined to account for 60% of total digital media time spent, up from 50% a year ago, so it makes sense that Google wants to ensure the best possible experience for its users.

Significant impact on search results. Websites that are mobile-friendly are now more attractive to Google’s search engine, while websites that are not mobile-friendly will be pushed down in search results.

Create a positive user experience. A mobile-friendly design, engaging content, user-friendly navigation, and fast page load speeds are all characteristics of a high quality website that contribute to higher search ranks, improve conversion rates and ultimately result in more new customers.

A powerful extension of your online marketing. According to comScore, social networking now generates more than 70% of its activity on mobile. If you are sharing links and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates but also a frustrated audience.

Is your website mobile-friendly?

Take Google’s mobile-friendly test at google.com/webmasters/tools/mobile-friendly  to confirm if Google considers your website to be mobile-friendly.  Just because your home page is mobile friendly doesn’t mean the rest of your site is, so check each individual page.

Check how Google ranks your page speed and user experience at developers.google.com/speed/pagespeed/insights.  This tool will provide a numerical score, while also providing tips for improvement. 

Finally, get a sense of your overall mobile traffic by reviewing your site’s analytics. If you use Google Analytics, you can navigate to Audience > Mobile > Overview and look at the breakdown of desktop / mobile / tablet.  Your site’s mobile traffic should absolutely factor into your business decision regarding mobile-friendly updates.

While “mobilegeddon” is upon us, it is not too late to make needed updates.  Reach out to a website development resource to discuss your options.  Having a mobile website is no longer simply a nice feature, but rather it is a necessity that will impact the growth of your business.   

Comment